Privacy Policy

Laserpuls AG is committed to protecting your privacy. Contact us at if you have any questions or issues related to the use of your personal information and we will be happy to assist you.

By using this website and/or our services, you consent to the processing of your personal data in accordance with this Privacy Policy.


  1. Definitions in this Policy
  2. Our Privacy Policy
  3. What rights do you have in relation to your personal data?
  4. What personal data we collect about you
  5. How we use your personal data
  6. Who else has access to your personal data
  7. How We Protect Your Information
  8. Information about cookies
  9. Contact details


Personal data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations performed on personal data or on groups of personal data.
Subject of data – a natural person whose personal data is processed.
Child – a natural person under 16 years of age.
We/Us (either capitalized or not) –

Principles of data protection

We are committed to adhering to the following data protection principles:

  • The processing is lawful, fair and transparent. Our processing activities have a lawful basis. We always take your rights into account before processing personal data. We will provide you with information about the processing upon request.

  • The processing is limited to the purpose. Our processing activities are in accordance with the purpose for which the personal data was collected.
  • The processing is carried out with a minimum of data. We collect and process only the minimum amount of personal data that is necessary for the respective purpose.
  • The processing is limited to a certain period of time. We will not store your personal data for longer than necessary.
  • We do our best to ensure the accuracy of the data.
  • We will do our best to ensure the integrity and confidentiality of the data.

Rights of the data subject

The data subject has the following rights:

  1. Right to information – i.e. You have the right to know whether your personal data is being processed; what data is collected, where it comes from and why and by whom it is processed.
  2. Right of access – this means that you have the right to access the data collected from you/about you. This includes the right to request and receive a copy of the personal data collected about you.
  3. Right to rectification – this means you have the right to request the rectification or erasure of your personal data if it is inaccurate or incomplete.
  4. Right to erasure – this means that in certain circumstances you can request that your personal data be erased from our records.
  5. Right to restriction of processing – i.e. under certain conditions, you have the right to restrict the processing of your personal data.
  6. Right to object to processing – this means that in certain cases you have the right to object to the processing of your personal data, for example in the case of direct marketing.
  7. Right to object to automated processing – i.e. You have the right to object to automated processing, including profiling, and not to be subject to a decision based solely on automated processing. You can exercise this right whenever the result of profiling produces legal effects that affect or significantly affect you.
  8. Right to data portability – You have the right to receive your personal data in a machine-readable format or, where possible, as a direct transfer from one processor to another.
  9. Right to lodge a complaint – if we reject your request under the right of access, we will tell you why. If you are not satisfied with the way your application has been processed, please contact us.
  10. Right to assistance from a supervisory authority – You have the right to assistance from a supervisory authority and the right to other remedies, such as seeking damages.
  11. Right to withdraw consent – You have the right to withdraw any consent you have given to the processing of your personal data.

Information We Collect

Information you have provided to us
This may include your email address, name, billing address, residential address, etc. – mainly information necessary to deliver a product/service to you or to improve your customer experience with us. We store the information you provide to us so that you can make comments or perform other activities on the website. This information includes, for example, your name and email address.

Information Automatically Collected About You
This includes information that is automatically stored by cookies and other session tools. This includes, for example, information about your shopping cart, IP address, purchase history (if any), etc. This information is used to improve your customer experience. When you use our services or view the content of our website, your activities may be logged.

How we use your personal information

We use your personal information to:

  • provide our service to you. This includes, for example, registering your account, providing you with other products and services that you have requested, providing promotional items at your request and communicating with you regarding those products and services, communicating and interacting with you, and notifying you of changes to services.
  • improve your customer experience;
  • comply with a legal or contractual obligation;

We use your personal data for legitimate reasons and/or with your consent.

On the basis of the conclusion of a contract or the fulfilment of contractual obligations, we process your personal data for the following purposes:

  • to identify you;
  • to provide you with a service or to send/offer you a product;
  • for communication for sales or invoicing;

On the basis of a legitimate interest, we process your personal data for the following purposes:

  • to send you personalised offers* (from us and/or our carefully selected partners);
  • to manage and analyse our customer base (purchase behaviour and history) in order to improve the quality, variety and availability of the products/services offered;
  • to conduct customer satisfaction surveys;

Unless you have informed us otherwise, we consider it our legitimate interest to provide you with products/services that are similar or identical to your purchasing/browsing behaviour.

With your consent, we process your personal data for the following purposes:

  • to send you newsletters and promotional offers (from us and/or our carefully selected partners);
  • for other purposes for which we have asked for your consent;

We process your personal data in order to comply with legal obligations and/or to use your personal data for options provided for by law. We reserve the right to anonymize personal information we collect and to use that information. We will only use data outside the scope of this policy if it is anonymized. We will retain your billing data and other information collected about you for as long as necessary for accounting purposes or other obligations arising from the law.

We may process your personal data for other purposes that are not mentioned here, but which are compatible with the original purpose for which the data was collected. To this end, we ensure that:

  • the link between the purpose, context and nature of the personal data is suitable for further processing;
  • further processing would not adversely affect your interests, and
  • appropriate safeguards are in place for the processing.

We will inform you of any further processing and its purpose.

Who else can access your personal information?

We do not share your personal information with strangers. Personal information about you will in some cases be shared with our trusted partners either to enable the service to be provided to you or to improve your customer experience.

We only work with partners who are able to provide an adequate level of protection for your personal data. We will share your personal data with third parties or authorities if we are legally obliged to do so. We may share your personal information with third parties if you have consented to this or if there are other legal grounds to do so.

How We Protect Your Information

We do our best to protect your personal information. We use secure protocols for communication and transmission of data (e.g. HTTPS). We use anonymization and pseudonymization wherever it makes sense. We monitor our systems for possible vulnerabilities and attacks.

While we do our best, we cannot guarantee the security of any information. However, we promise to inform the relevant authorities of any data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we can reasonably do to prevent security breaches and assist the authorities in the event of breaches.

If you have an account with us, please note that you must keep your username and password confidential.

Cookies and other technologies we use

We use cookies and/or similar technologies to analyze customer behavior, administer the website, track users’ movements, and collect information about users. This is done to personalize and improve your experience with us.

A cookie is a small text file that is stored on your computer. Cookies store information that is necessary for websites to function. Only we can access the cookies created by our website. You can control your cookies at the browser level. If you choose to disable cookies, the use of certain features may be affected.

We use cookies for the following purposes:

  • Necessary cookies – these cookies are necessary for you to be able to use some important features of our website, such as logging in. These cookies do not collect any personal information.
  • Functionality cookies – these cookies provide features that make the use of our service more convenient and enable the provision of personalized features. For example, you can remember your name and email address in comment forms, so you don’t have to re-enter that information the next time you comment.
  • Analytics cookies – these cookies are used to track the use and performance of our website and services.
  • Advertising cookies – these cookies are used to deliver advertisements to you that are relevant to you and your interests. Also, they are used to limit the number of ads you see. They are usually placed on the website by advertising networks with the permission of the website operator. These cookies remember that you have visited a website and this information is shared with other organisations, such as advertisers. Often, targeting or advertising cookies are associated with features of the website provided by the other organization.

You can remove the cookies stored on your computer through your browser settings. Alternatively, you can control some third-party cookies by using a privacy-enhancing platform such as or . For more information about cookies, see

We use Google Analytics to measure traffic to our website. Google has its own privacy policy, which you can view here . If you would like to opt out of being tracked by Google Analytics, please visit the Google Analytics opt-out page.

Contact details

Supervisory authority

Phone: +41 31 322 4395

Changes to this Privacy Policy

We reserve the right to change this Privacy Policy.
The last change was made on November 3, 2023.